The title helped capture your attention, but I can’t take credit. “What’s the ROI of your mother” is a frequent soundbite from Gary Vaynerchuk, founder of Winelibrary, noted author of “Crush It” and most recently, “The Thank You Economy”. Gary has a cult-like following and has enjoyed visibility on Conan, Ellen, and CNBC, and is featured regularly in The New York Times. He is one of the first–and one of a few–Facebook users who has maxed-out his friend limit, with over [...]
08
Feb
Text Message Trivia Sparks Business
For bar-going football fans there may be nothing more anti-climactic than the weekend between the final NFL playoff games and the Superbowl. Last Saturday afternoon at South Street Grill in Naples FL was no exception. Normally packed with Florida Gator faithful every Saturday, and snowbirds seeking the NFL package on Sunday, business was a bit slower than usual. Is anyone really interested in watching the NFL Pro Bowl? Enter the Text Message Trivia Contest. Members of South Street’s Text2VIP club [...]
20
Jan
Text Message Marketing at the Denver Convention Center
SMS CASE STUDY Bioline, World’s First Biodegradable Fishing Line Mobile Provider: Text2VIP, Naples FL Channel: SMS Client: Eagle Claw/Wright McGill Overview: Eagle Claw, a Fishing Equipment manufacturer and leader in the industry of fishing materials for 84 years sought to introduce the world’s first biodegradable fishing line — BIOLINE. Releasing the product at the 33rd Annual International Sportsmen’s Expo, Eagle Claw/Wright McGill contacted Text2VIP to establish a mobile SMS campaign to promote and market their newest product. Objective: To provide [...]
06
Jan
New Year ~ New Customer
As we turned the page to 2011, we were again reminded of all things “new”. While many business owners start fresh and step back to evaluate, there may be no better time then the present to recognize; the New Customer. The new customer isn’t a man. Or a woman. Or a Boomer, or a member of Generation Y, or X. The new customer isn’t a tween or a stay-at-home parent, or someone who lives in a city or suburb, or is [...]
04
Nov
Welcome to Moe’s!
If you’ve never been to a Moe’s Southwest Grill, “Welcome to Moe’s” is the resounding anthem heard each time a guest walks in the door. At a Moe’s in Southwest Florida last Thursday, Text2VIP put their vocal chords to the test. After collecting more than 500 sign ups in the first six weeks at one Moe’s location, it was time to send out a text blast to the Moe’s VIP members. The store’s management collaborated with Text2VIP and decided that, [...]
18
Sep
Interesting Texting Trends in the U.S.
It should come as no surprise that the cell phone has become so wildly popular. With lower costs and more mobility than computers, cell phones have made text messaging the most widely adopted form of communication, and among teens, more popular than both Facebook and Twitter. It may surprise you to know, however, that text message usage in the U.S. trails that of the usage in nearly two-thirds of the globe. (Have no fear, we’re gaining ground!) This is largely [...]
29
Jul
Redemption Comparison
The U.S. national average coupon redemption rate–for all coupons, is 1.5%. Our clients are reporting redemption rates between 6% and 28% on a regular basis. There, some comaparison aye? … While there may be a large variance between 6%-28%, so too are the discounts and expiration windows offered by our clients respectively. When an offer is valid for 3 days, consumers have a larger window in which to take advantage. Conversely, we might suggest to Text2VIP clients who are wanting [...]