With the prevalence of SMS marketing today, it is interesting to pause and evaluate the consumer’s interest and tolerance for receiving “text message marketing“. The following info graphic by YouGov makes an interesting case for the use of text message marketing:
28
Jun
SMS Marketing: The value of Brand Impressions
One of the inherent and, in at least in my opinion, most under valued benefits of SMS marketing is that of the “impression”. My most recent mobile marketing blog entry trumpeted the universal excitement associated with our small business clients seeing 20 or 30% redemptions. Those are great milestones and certainly drive home the value for the client. But beyond redemptions, lies that ever-difficult-to-quantify “impression value”. It doesn’t show up on the POS systems and it may not make for [...]
16
Jun
Great Column in Today’s Mobile Marketer
As a SMS Marketing service provider, we are often looking around for the other guys in the room who, ‘get it’. Robert Carroll’s column in today’s edition of Mobile Marketer was filled with great points and was spot on…. Text cannot be marginalized Not only does texting have deep roots in friend-to-friend communication, it has much stricter rules governing its use than email does, lowering the level of innate resistance to messages received through the medium. Mobile users have [...]
08
Feb
Text Message Trivia Sparks Business
For bar-going football fans there may be nothing more anti-climactic than the weekend between the final NFL playoff games and the Superbowl. Last Saturday afternoon at South Street Grill in Naples FL was no exception. Normally packed with Florida Gator faithful every Saturday, and snowbirds seeking the NFL package on Sunday, business was a bit slower than usual. Is anyone really interested in watching the NFL Pro Bowl? Enter the Text Message Trivia Contest. Members of South Street’s Text2VIP club [...]
20
Jan
Text Message Marketing at the Denver Convention Center
SMS CASE STUDY Bioline, World’s First Biodegradable Fishing Line Mobile Provider: Text2VIP, Naples FL Channel: SMS Client: Eagle Claw/Wright McGill Overview: Eagle Claw, a Fishing Equipment manufacturer and leader in the industry of fishing materials for 84 years sought to introduce the world’s first biodegradable fishing line — BIOLINE. Releasing the product at the 33rd Annual International Sportsmen’s Expo, Eagle Claw/Wright McGill contacted Text2VIP to establish a mobile SMS campaign to promote and market their newest product. Objective: To provide [...]
04
Nov
Welcome to Moe’s!
If you’ve never been to a Moe’s Southwest Grill, “Welcome to Moe’s” is the resounding anthem heard each time a guest walks in the door. At a Moe’s in Southwest Florida last Thursday, Text2VIP put their vocal chords to the test. After collecting more than 500 sign ups in the first six weeks at one Moe’s location, it was time to send out a text blast to the Moe’s VIP members. The store’s management collaborated with Text2VIP and decided that, [...]
29
Oct
E-Mail vs SMS Case Study
The Tortilla Press is located in historic Collingswood NJ. (note: in So. NJ, “historic” also means…BYOB!) Dubbed “Best Mexican Restaurant” by My Fox Philly, and critically acclaimed “Best Brunch” by both Philly Magazine and South Jersey Magazine alike. Tortilla’s Margarita serving sister location, The Cantina, is located just around the way in Pennsauken NJ. Text2VIP is proud to be the mobile provider for both, but were that not the case, the Burritos and made-to-order Guacamole would be well worth the [...]
29
Jul
Redemption Comparison
The U.S. national average coupon redemption rate–for all coupons, is 1.5%. Our clients are reporting redemption rates between 6% and 28% on a regular basis. There, some comaparison aye? … While there may be a large variance between 6%-28%, so too are the discounts and expiration windows offered by our clients respectively. When an offer is valid for 3 days, consumers have a larger window in which to take advantage. Conversely, we might suggest to Text2VIP clients who are wanting [...]