Retail business owners rely on a loyal clientele, one that provides a steady, recurring business. Building loyalty is dependent upon a variety of factors including location, hours of operation, advertising, inventory and quality of product, services, and competitive pricing. SMS marketing is an ideal complement to a retailer’s marketing efforts, providing a direct and immediate channel to a business’ patrons. When businesses have a Text Marketing or “SMS mobile program” in place they are, in fact, inviting their clientele to [...]
11
Oct
Are you ready for the Holidays? Is your mobile marketing?
As the holiday shopping season approaches businesses will expect to see increased in-store traffic. Whether using this as an opportunity to launch in mobile-or simply enhancing your existing database…Jay Highley over at Pangea Partners highlights some key mistakes to avoid: Mistake No. 1 – Wait until the last minute Even though mobile offers a quick way to communicate changes in pricing or offers during the holiday marketing race, waiting until the last minute to plan how mobile will fit in [...]