Archive | SMS Campaign Reporting
28
Jun

SMS Marketing: Do consumers want to hear from your business?

If you’ve ever utilized e-mail marketing, you are well familiar with (or at least should be) your “open rates”.  When it comes to Text Marketing, the statistical percentage of those text messages being ‘opened’ or viewed, exceeds 98%.  In e-mail marketing, you would be on your way to the Hall of Fame if you saw 40% opened.  Similar to e-mail, legal SMS Marketing programs require the opted-in consumer have the opportunity to opt-out at any time by replying Stop, Quit, [...]

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